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Denim is the most classic and essential element in every woman's wardrobe. Although denim trends change denim never goes out of style. As Summer approaches and temperatures start rising lightweight denim fabrics are ideal. One thing that Genetic is known for is their use of super soft and lightweight denim.

Genetic Denim Color Jeans

The Shooter in Lt Sky/The Shane Crop in Teal

The Shane In Sunny Haze

No Summer wardrobe is complete without a classic pair of white denim jeans, great fitting denim shorts, a light jean jacket, a denim skirt and some great basics to pair with everything. Summer style is definitely more casual but can be polished as well - for example a denim skirt paired with a great pair of wedges and basic white top creates an updated look. Flares are a great choice for Summer as they are flattering on every figure can be dressed up with heels or dressed down with flip flops and a basic tee

. Genetic Denim Flare Jeans

The Maria’s in Pale

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The Roadie Short In Sunrise

Summer is also a great time to experiment with colored denim - which is super trendy at the moment. We love a brightly colored skinny jean for day or evening and brightly colored short is great for the beach or a casual Summer day. If you are more boho chic than polished try pairing a denim vest over your favorite Summer dress as recently seen on Jessica Alba.

Jessica Alba In The Rocky Vest

The best way to show off your trim body is to purchase a pair of these skinnies. They are now available online with shipping delivery. You can browse different brands and compare their fit and prices on Search Engines. www.GeneticDenim.com is the official website for Genetic Denim Jeans. Jeans are available in all sizes for women and men.

Launched in 2006, Los Angeles based Genetic Denim is based on enduring elements of personal style: fit, fabrication and individuality. Creative Director Ali Fatourechi approaches denim with the mindset that our points of differentiation should be acknowledged and celebrated, resulting in a collection that caters to a range of women’s denim needs.

For both the modern and classic denim aficionado, the brand incorporates reverence for its original denim predecessors in purpose, while offering sleek new alternatives marked by evolved cut and construction.

Genetic Denim works with innovative washes of Italian, Japanese and Turkish denim to create a range of core and updated silhouettes from season to season. The signature soft hand of the fabric is intentionally discrete – denim looks as it should, yet the jeans retain a polished, lean look and drape, with the weight varying according to style and season.

The core of the brand is driven towards delivering product that resonates with the denim customer, while reflecting a fashion forward perspective. Genetic Denim creates unexpected shapes and silhouettes, using the familiar fabric for every element of the ensemble for the present and future.

Genetic Denim leverages denim’s global presence to promote charitable initiatives it believes in and launch innovative denim collaborations with visionaries in the fashion industry. Through its partnerships, denim’s role in fashion continues to evolve and Genetic Denim remains an industry leader in the denim market.

Genetic Denim is available in over 800 specialty stores and luxury retailers worldwide, including Barneys New York, Nordstrom, Fred Segal and Ron Herman in the United States, Holt Renfrew and TNT in Canada, Harvey Nichols in London and Hong Kong, Montaigne Market in Paris and Podium in Moscow, among other countries and doors. For more information, visit: www.geneticdenim.com